Monday, June 1, 2009

Useful Twitter Tools

Ever feel overwhelmed by the amount of information that is being posted on Twitter? Ever wonder how you could measure the number of times someone reposts an exclusive link? Want to get to know your beat reporters better? Below is a list of tools and sites that Sam Whitmore suggests PR professionals become accustomed with in order to take advantage of the massive amount of information being posted on twitter.

MuckRack is a resource for finding journalists on Twitter and read journalists tweets in real time. Muck Rack considers themselves a means for determining the news of tomorrow today. The main page features tweets from journalists that can be filtered by category, publication, beat, and links. “Muck Rack makes it easy to follow one line, real time reporting.”

Twibes are groups of interest for twitter. Similar to facebook groups, Twibes allow twitter members to join a group of their interest and view tweets posted to the dedicated twibe handles. Twibes can be used to cultivate data and conduct market research of the twitter members who have joined the group. The site is set up to also be used for market research.

dailyRT is a tweet aggregator that gathers the most popular tweets on twitter and displays them using our own scoring algorithm and numerous filters. Some great uses that we've found so far are: discovering tomorrow's newspaper headlines today, tracking stories as they happen, exploring trends from specific dates in history, and finding out what the cool kids are talking about. dailyRT gives you the ability to search tweets based on keyword(s). You have the ability to search for tweets containing links, videos, and/or images. You can view tweets from people with a certain maximum and/or minimum number of followers. You can specify a timespan you would like to see tweets from. Once you are logged in, you have the option of only seeing tweets from the people you are following as well as being able to save your searches.

Tweetstats allows viewers to graph Twitter Stats including such as tweets per hour, tweets per month, tweet timeline, and reply statistics for anything that you search.

ExecTweets is a resource to help you find and follow the top business executives on Twitter. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

twendz is a Twitter mining Web application that utilizes the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. Mining Twitter conversations alerts you to brewing trends, conversation topics and points of view. twendz uses a keyword-based approach to score tweets. Meaningful words in each tweet are compared against a “dictionary” of thousands of words that are associated with positive or negative sentiment; each word receives a score that, when combined with the other scored words, allows twendz to make an educated guess at the overall tone of a tweet.

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