Wednesday, May 20, 2009


I learned a new term this week when I read about Dell's newest campaign - "Badvertising".

The post on was all about Dell's new female-centric ad launch around their new line of netbooks. Some thought the campaign took the advertising too far making it seem like women have never heard of this thing called technology and that all they do is worry about what to make for dinner and how to work off those extra pounds (Dell gave tips on finding recipes and workouts).

What's even more interesting though is how Dell ended up listening to the feedback in the end which led them to revise some of the campaign content. At this point, what's done is done but at least they listened right?

Take a read for yourself and post your thoughts on Dell's campaign. Don't forget to check out Joanna Stern's take on it at as well.

Full article:
Laptop's post:

1 comment:

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