PR, we're doing it wrong

Video game blog Kotaku is sometimes shrewd about what constitutes good PR. While they don't mind basic PR practices, they are also not afraid to call out PR spin when they see it. Conversely, they aren't afraid to give props to those who do PR "right."
Example: Game developers THQ recently started construction on a futuristic tank that is featured in their upcoming game, "Dawn of War II" and have been blogging about the progress.

So there you have it. More proof that awesome yet pointless stunts are the keys to success. Time to start making that lightsaber for our Star Wars client.

Other random note: Te Frost's University Lip Dub post was our 100th post. Congrats to you! I have a Hansen's Soda at my desk for you. It's mostly full.

Other random note: Donate!