United at Seattle's Unconference

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It was a time of firsts. It was my first time at UW. It was Seattle’s first Podcamp. It was Sydney’s first time spending more than 5 minutes in the same room as me. It was also the first time that certain agencies ever heard of us. We did PR for the Dalai Lama, you might have heard of us?
Anyways, Sydney and I recently attended an unconference at University of Washington. Although I have reason to believe that the term "unconference" is only used so that event organizers don't actually have to do much in terms of structure, it turns out that there are some merits to it. If someone expressed interest in learning how to distribute podcasts, they needed only to ask and an impromptu session would be organized on the spot. It was a very cool way for people to get exactly what they want from the event, while still maintaining some semblance of order.
We presented an overview of Do’s and Don’ts for blogger engagement, which we basically boiled down to Listen, Engagement, Relationship. Although we had to scrap our School House Rock theme song and dance that would likely accompany this presentation, it still went down without a hitch. Our presentation can be found here.
Other agencies were present and talked on a variety of similar subjects as well. Unfortunately, given the nature of the “unconference” it was impossible to see everything, but some highlights from other presentations are below:

A preso on twitter and why you should use it

Social Media and PR

Communication in an Always-On World