FriendFeed Is In. Twitter is Out.

Last month Twitter was all the rage, this month it's Friendfeed (Think Twitter on steroids) - what will it be next month? I read somewhere that there are only about three months in an Internet year, which means that by the time I finish this post... nevermind. With technology advancing as fast as it is on the internet and news being thrown at us from every which way it's hard to keep up with it all. This blog post is my attempt to provide you with some more information on FriendFeed and why it might be worth your (or your clients') time to check it out. What makes Friendfeed so hot right now? It's all those Millennials, or those otherwise known as Generation Y. I actually am a Millennial myself so I know a thing or two about it. We are masters of multitasking - texting, emailing and IMing all at the same time is second nature to us. We are digital natives seeking instant gratification where ever we can find it. We live online, it's how we stay connected to friends, peers and other's like us. It's others like us that we're interested in. Enter FriendFeed. 

According to FriendFeed's site they "enable you to keep up-to-date on the web pages, photos, videos and music that your friends and family are sharing. It offers a unique way to discover and discuss information among friends. " "On FriendFeed, you and your friends contribute to a shared stream of information - information that you care about, because its from the people that you care about." If I didn't know any better, I'd think they were talking directly to me and perhaps, just maybe, the 75 million other Millennials out there.  So lets say you are currently blogging and are active on Facebook, Twitter and Flickr. FriendFeed will allow you to create a feed for all of these online services in one place and share your content from all these sites with your friends and others. Check out this article on PRWeek that talks about how PR professionals can utilize FriendFeed for their clients. 

So where is FriendFeed headed? The same place Google, Facebook and any other self-respecting social search site is headed. According to Steve Ruble, all of these sites will "build businesses around social contextual search advertising" which will allow me to search for content created by my peers, people I trust. Danny Sullivan calls this, Search 4.0: The Human Factor. This basically means that search engines, like Google and FriendFeed, will be serving up data custom-tailored to you. 

Keep an eye on FriendFeed, many predict it will replace Twitter. I'd love to hear your ideas for using it to interact with consumers and reporters.