To meet an upcoming PR industry leader, watch a video interview of the future Public Relations Society of America (PRSA) president, Michael Cherenson, brought to you by Peter Shankman.
Shankman (CEO, Entreprenuer, Adventurist... so claims his Web site) is the mastermind behind Help A Reporter Out. Curious about HARO? Are you a journalist who needs sources? Are you a PR person in need of new contacts and fresh ideas? Check it out.
Top three lessons for PR people according to Michael Cherenson:
- Read the publication
- Respect deadlines
- DON'T BE STUPID
Find more videos like this on PROpenMic
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