Facebook Lexicon Pops!

Looking for a way to gauge your brand's penetration into the world of Facebook? Interested in whether geeks around the world talk more about Star Wars or Star Trek? Want to know whether Lindsey or Britney is the hotter topic of conversation? A quick and dirty way to find out is Facebook Lexicon. Lexicon shows the number of users that posted each term per day on a profile, event or group Wall on the popular social networking site.

It's great for comparing competitors or analyzing emerging trends (for example, the term "cyclone" has seen a huge jump in the past 5 days). While it doesn't provide raw data (it only shows the relative position of a term over time against itself or other words), it can be very helpful in getting a snapshot of how the community is reacting to you.

You can view the trend over several months or just a few hours.

So, hop on to Lexicon and start exploring what's hot on the Facebook network!