Thursday, January 17, 2008

POP - Tired of pwning the courts, atheletes now pwn the Web


This is Chris Bosh. He's a good guy. Although he makes enough money to hire an army of midgets (errr... little people) to kill me if he so desired, he also has far more passionate, and less bizzare goals; such as making it to the New Orleans All-Star Game. So he made a Web ad to get the votes he needs.

According to this Wall Street Journal story (good read, click the link, do it) that details Bosh's rise to internet fame, it's working. His votes jumped up by 86% since posting the video. The best part? Of his millions of dollars he gets from the Raptors alone, it only cost him 1/650000th of his yearly pay (or 20 bucks) to fund the video, most of which went to his kick ass hat. He had friends and family film help put it together, which means they got the remaining 5 dollars.

So, as a general rule of thumb all viral videos that you make should meet the following requirements:

  • Cost about 20 bucks
  • Be funny
  • Extort friends and family

1 comment:

Sydney Siegmeth said...

Are you sure the $20 didn't go towards his bolo tie? The hat is nice, but the bolo tie is sweet, and not everyone can pull one of those off.