Over 60% of women are more likely to buy a beauty product if they read a positive comment about it on a blog, a message board or an online social network, reports the February 2008 issue of Self magazine. The study comes from the Benchmarking Company, a consumer research firm in Washington, D.C. and can likely be applied to most consumer brands. Just another proof point that the traditional "product reviewer" is no longer some dude with a salt-and-pepper mustache sitting behind a desktop PC wearing a press pass that's been through the wash a few times. Consumers care what their peers/dungeon masters/homies think. Duh.
Tuesday, January 29, 2008
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1 comment:
nobody cares what dungeon masters think. I wish it were different. Anyways, the flip side of this argument is that people tend to band wagon when it comes to bad reviews as well.
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