Tuesday, June 16, 2009

You are learning fast Grasshopper

I love reading about companies that truly get it when it comes to creating social media campaigns and I knew Grasshopper, a phone number service provider for small businesses and entrepreneurs, got it when I started seeing a lot of people I follow online talking about chocolate covered grasshoppers they were sent in the mail.

Along with the grasshoppers, which you know would lead to all sorts of dares and pranks only to be captured on video/camera/TV and posted to blogs, twitter, youtube, etc., there was also a link to a video. The video, Entrepreneurs Can Change the World, elicits thoughts of rainbows and sunshine and feelings of happiness and innovation. There isn't a hint of self-serving advertisement or subliminal messaging telling you to buy something, well not until the end anyway where they post their link. But at that point you are so buzzed with happiness that you kind of want to click on that link to see where you can sign up to save the world.

I think Grasshopper did a brilliant job at re-launching their brand by sending these grasshoppers and video links out to 5,000 influentials both online and off. To break through the news, no matter the medium, I'm a big believer in anything that's quirky, fun and a little stunty.

According to Mashable.com here are a few stats from the campaign that the company has recorded to date:

- 4,911% traffic increase from April to May
- 144,843 video views with 162 comments
- 1,500 tweets
- 120 blog posts in one month
- Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis
- 7 national TV mentions

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