If you had to, could you tell someone about yourself- your strengths, capabilities and past successes- in a 140 characters or less?
Well, in the not-so-far future, you might have to.
I came across this tweet from @SocialMedia411 today: HEY AGENCY PEEPS! Current TV is looking for a full service agency via their "TwitteRFP" http://bit.ly/gd5bY
I went to the site and the only requirements are to include your agency name and what you could bring as Current's partner. Based on those tweets, they will then choose 5 to receive the RFP.
This is a cool idea.... right? Will this prove to be successful? Who knows. It will definitely force agencies to be concise and to a certain extent, it will force people to be more creative, at least in the way they look at their work. But creativity knows no character limits- and capabilities and successes often can't be boiled down to 140 characters (or less). And would you really want to rely on 140 characters to make a decision about someone or something?
If you can do this- pitch yourself well within a small set of characters- then kudos to you. You'll do well when more companies start interviewing on Twitter.
Shameless plug: You can follow me on Twitter @KFontanilla. I post fun, quirky tweets about myself, the world, science and technology. (That was less than 140 characters!)
Thursday, April 23, 2009
Quick- tell me about your agency!
Subscribe to:
Post Comments (Atom)
Posts
3 comments:
I don't like it. There's a level of detail needed for a successful pitch. If I'm making the decision on who I want to work with I don't want the initial call for applicants to be limited to 140 characters. What happens if an agency sounds fantastic in a tweet but when diving further into their company you find they just don't have the experience needed. Would this create more work given the research needed to narrow it down to five? I'm just ranting at this point, but still, I'm not certain the Twitter pitch will be successful. Is that just me though?
This may be CurrentTV’s way to find out who really understands how to use and the power of social media. Thinking they will read respondents bios and vet out their agencies prior to selecting who will participate in the RFP. The Twitter approach seems more appropriate if you were going after a smaller firm. If they wanted a global agency, guessing they would have reached out in the traditional fashion that we are used to seeing.
Think of all the work that goes into a regular RFP process only to have (potentially) your ideas go to the agency selected if you don't win. This change seems a bit unorthodox but if people can propose marriage (http://bit.ly/q4RPy)and interview for jobs on Twitter (http://bit.ly/4Cz2G), then maybe this will work out too? Definitely interested to know the success of this process.
Post a Comment