Friday, March 20, 2009

SXSW Dominates All Media All Week

Did you all notice how SXSW was everywhere you turned this week?! Blogs, Twitter, Facebook, e-mail, NPR, TV, everywhere.

Many companies took the event as an opportunity and platform to push social media innovation. So much social media goodness came out of the overall event and the Interactive Festival.

Pepsi’s Twitter strategy stands out as one example. It's definitely beyond the block and tackle:
http://pepsicozeitgeist.com/

Read Kevin Dugan's review of it here:
http://prblog.typepad.com/strategic_public_relation/2009/03/pepsis-sxsw-mashup-creates-content-from-twitter-cacophony.html

I know there are many more social media innovation examples from this week out there... What caught your eye?

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