Is the gov't embracing new media better than you?

When it comes to understanding, embracing and executing digital media campaigns, the communications industry stands to learn a thing or two from CDC's e-health team. We had a chance to meet with the team last week in Atlanta and were blown away by their digital media intelligence.

Case in point: Their approach to the recent national Salmonella outbreak from peanut butter.
CDC e-health partnered with FDA and DHHS to create a robust "Social Media Center" in just four days to address the recent outbreak and disseminate critical health info to the public. From a special webinar for parenting bloggers, tweets, message syndication across the Internet using widgets, badges, buttons, and more, the campaign utilized multiple digital media platforms.

Check it out: www.cdc.gov/socialmedia
Read more:
http://govhealthit.com/articles/2009/02/04/hhs-forms-social-media-lab.aspx?s=GHIT_100209