Seattle PI's Big Blog: After a month of severe weather stories, the Washington Department of Transportation is getting public praise for the up-to-the-minute, multi-platform news updates it's been posting via Twitter, Flickr, YouTube and its own blog.
The Seattle Department of Transportation, the Secretary of State, King County and County Executive Ron Sims are among several others who have expanded the role of their public relations departments to create new content in online media.
It's worth a read: http://blog.seattlepi.nwsource.com/thebigblog/archives/159071.asp
Monday, January 12, 2009
Cutting out the middle man
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1 comment:
i don't understand the whole "mocking" thing... i mean, what would someone have to say negative about this approach? it's not often you see a transportation department and the word "innovative" in the same sentence, i hope they keep it up!
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