Thursday, November 20, 2008

NY Times Rolls Out Holiday Technology Section

The Pogue-o-matic seems to be more of a directory of products than actual shopping advice from David so I'm not sure how helpful this is going to be for those who are in search for gadgets this season. I wonder if this is going to come down after the Holiday's or transition into a permanent page for the Times?

NYTimes.com announced this week its new "Holiday Technology" section with three features in time for the upcoming holiday season that are designed to provide consumers with expert guidance on the vast array of electronic products available on the market.

The Pogue-o-matic (http://www.nytimes.com/pogueomatic) is an interactive product finder with video of David Pogue, the Times's personal technology columnist, offering insights on an array of cameras, camcorders, smart phones and TVs. The Pogue-o-matic guides a gadget shopper through the key feature choices in each category, then generates product recommendations based on the shopper's preferences. The results can be printed, sent by email or relayed by text to a mobile phone.

Gadgetwise (http://www.nytimes.com/gadgetwise) is a new blog devoted to helping readers get smarter about buying and using personal electronics in their daily lives. Gadgetwise bloggers include Rik Fairlie (digital photography), Roy Furchgott (mobile technology), Eric Taub (home entertainment) and Stephen Williams (personal computing) who have each covered technology products and trends for numerous websites and publications. After the holidays, the Gadgetwise blog will continue as a consumer-oriented complement to The Times's Bits blog.

The Technology Gift Guide (http://www.nytimes.com/holidaytech) is an interactive slide show offering gift recommendations from Times editors and reporters for four distinct groups: road warriors; home entertainment aficionados; outdoor and athletic enthusiasts; and preteens. There will be five to 10 gift suggestions for each category accompanied by product details and slideshows.

"Our 'Holiday Technology' section will make it easier for consumers to make the best decisions about their electronic purchases at a time when there is an increasing number of choices," said Damon Darlin, Times technology editor. "The Pogue-o-matic combines David's expertise with his unique sense of humor making the gift giving process accessible, informative and extremely entertaining."

No comments: