Google has a way of doing things a bit differently than its competitors.
Their minimalistic home page is like a blank canvas compared to the overwhelming barrage of icons displayed at MSN and Yahoo.
So it was no surprise that Google went nontraditional with the product announcement by posting about their new open source browser 'Google Chrome' first on its corporate blog, then in comic book form an hour later.
In this case, Google succeeded. By explaining their new application using a fun, alternative medium, they were able to translate tech-speak with greater ease (the term 'Asynchronous API Development' doesn't exactly roll off the tongue).
Plus, the company was able to present their software engineers in the comic as articulate folks wearing jeans. And cool t-shirts.
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