If NPR is in the Social Networking Game it Must be Here to Stay

From the AP:

National Public Radio, already strong online with free downloads from many of its shows, is boosting its digital ambitions with Monday's introduction of social-networking features akin to Facebook.
NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.
These digital initiatives are aimed at capturing and retaining audiences -- particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.

NPR and Facebook? Does it fizzle/does it pop?