Anheuser-Busch won it's first-ever Emmy for a commercial that never actually aired on TV! According to the PR team the 'Swear Jar' commercial has been viewed 12 million times online. I think it's safe to say that this video had some viral legs that took it very far!
Friday, September 19, 2008
Did You See Bud Light's Emmy Winning 'Swear Job' Commercial?
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3 comments:
Sadly, the product it advertised - Bud.tv is one of the bigger marketing disappointments out there...
The ads (from DDB Chicago) were probably the best content on the channel.
Budweiser became obsessed with the idea of viral videos and branded content after the take-off success of the "wassup" videos.
This is awesome. I want something like this for our video.
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