One of the toughest issues facing consumers these days is rising gas prices. The people are angry…very angry!
The Wall Street Journal discusses the aggressive marketing strategy used by companies such as ExxonMobil. By painting themselves as part of the solution to our growing energy crisis, oil companies have come under harsh criticism from Greenpeace and other environmental groups.
Don’t shoot me, but higher gas prices may help us in the end because money may be the only motivator which will actually result in a behavior change. How else are we going to get people to drive less, invest in hybrid cars and generally consume less?
$5.00 gas…here we come.
Tuesday, July 8, 2008
Tapping Into Americans' Faith in Innovation
Subscribe to:
Post Comments (Atom)
Posts
4 comments:
Totally agree, Bif...although I'm not sure it will make people invest in hybrid cars more...but hopefully it'll inspire car manufacturers to start thinking about how to take existing hybrid technology and/or potential new technology and bring it more to the masses, versus the elite that can afford it at present!
Another alternative would be lighter cars! If our cars were half as heavy we would burn half as much fuel. Right now we have a bunch of 2-4K lb cars on the road carrying single occupants. People like to argue that the bigger car is the safer they are, but somethings got to give!
but if everyone had lighter cars, accidents would be more like a moderately lethal game of bumper cars, which sounds pretty amazing if you ask me.
Totally agree! But right now, I would go for anything that lessens our gas consumption.
Post a Comment