If you have a few minutes before submitting your press release I would suggest running it through Press Release Grader for a quick evaluation on how effective your release will be. I've used their Website Grader service in the past and have found it to be very helpful with search engine optimization.
All you need to do is copy and paste your release into the 'Press Release' box, provide them with your clients name & website and your email address and hit "Grade Press Release". Within a few minutes you should have a report in your inbox that will analyze each of the following areas below and will provide you with a score as well. According to Todd Defren, "any score over 80/100 is considered 'Very Good'".
Readability Level: What grade level does your press release read at? Think about who your audience is!Contact Info: This one is a no-brainer...I hope! Make sure you've included contact information.
Gobbledygook Score: This will help you avoid words that are overused and have very little meaning.
Link Analysis: Takes a closer look at your links which will hopefully help you improve your search ranking
Word Cloud: Your release is about a new Cherry Flavored Chapstick. Word Cloud says your release is about Soft Supple Cherries. You might have a problem, depending on the audience you are trying to reach. You can click on any of the words and it will show you how many times you used the word. This is how search engines determine what your release is all about, so you want to make sure your keywords are right on!
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