Puns and Puppies Defeat Fizzle-Pop

Well hell. After deciding to declare war on a random blog so that I could cause an explosion on the interwebs, I received a few suggestions. Then the NY Times had to come along and ruin it with this story about a dog, and her blog. You see, Bella is a Boxer, and she writes blogs. She also happens to be kinda ridiculously cute, and thanks to the NY Times impressions, probably a little bit more popular than she was before.

Bella's blog is written by her owners, two PR/Marketing types in Portland, OR who decided that their traditional PR methods were too old, and needed new tricks. So they gave their dog a new role at the office, as the Director Of Goodwill (D.O.G. eh, get it?!?!?!), and got her to start blogging.

She "writes" about politics, marketing, food and anything else really. The entire blog is from her point of view and has grown in popularity quite a bit (despite not being linked to, or from, the PR agency responsible for coming up with it.)

In an odd twist, pet product companies have even gone so far as to solicit Bella to endorse their goods giving the canine's PR firm a bevy of examples of how other competing PR firms do their business and providing multiple examples of "best of" practices. 

One of the few companies that actually convinced Bella to endorse them did so by describing how their product would benefit an urbane dog such as Bella. "Their internal PR team contacted me (or should I say Bella) with a pitch for their new refrigerated dog product. They did everything right. For example, they were “in” on the joke and addressed everything to Bella." 

It makes me wish we had taken a similar approach to pitching Zero Punctuation (by playing to his schtick and creating a crappy flash video asking him to attend our event).

Additionally, it makes me realize that Fizzle-Pop has no chance of competing with something as adorable as Bella... unless we come up with something even cuter. This is a call to action to anyone who thinks they have something (anything) that can out-cute Bella and be used for Fizzle-Pop mascot purposes.