Death To The Embargo

Interesting post today from Michael Arrington and TechCrunch on their embargo policy. I wouldn't have trusted them to hold an embargo anyway, but good to know their new official policy.

I tend to agree with Arrington's commentary for the most part. We've seen broken embargo's on a lot of announcements in the past year, often by news sites looking to get an edge on their competition. A broken embargo can often favor the client though and help drive interest in the news/products being announced.

We've been talking about the challenges to the traditional media embargo in the new media environment for a while now and can't say this is a big surprise. In the future, I think we'll see less "embargos" and more exclusives in targeted sites/outlets where we have the strongest relationships and the news will have the greatest impact.