Print Your Own Magazine with HP's Help

MagCloud.com is a new site/service from HP that allows anyone to create and publish a magazine. Miss PC Magazine? Sad about Blender folding (wait, is it possible to be sad about that?)? Then step in and fill the void with your own magazine.

The process is pretty straightforward:

• Create a magazine on MagCloud or upload a PDF you have create.
• Order a printed proof - verify your magazine before publishing!
• Set your markup and publish your issue.

The New York Times reports about 300 different magazines have been produced so far on a wide variety of niche subjects. Lulu for books, CafePress for swag, now MagCloud for magazines. Is HP on to something, or is this a waste of their focus?