Remeber ElfYourself.com?

Of course you do! You were probably one of those who elfed themselves. :) You'll be happy to hear that it's back this year with improved dance moves and more including a facebook app - who woulda thunk it?!?

Check out this adage article that gives some insight into what is and isn't a real viral campaign.

http://adage.com/digitalnext/article?article_id=133058